Your chance to enjoy (yes, enjoy) this stingy little bastard in liquid format.Ägräs Distillery has tamed the wild nettles from the idyllic surrounds of the Fiskars village in Finland and made them their own. Client Nord-TSector Beverages Region Finland, Sweden, Denmark, UK, Germany Overview Companies like Nord-T don’t come across very often.Together, we started with a clean canvas and sketched the brand anew - its narrative, its positioning, its visual identity and tone of voice.
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A trusted source for berries with proven domestic origin and quality, the brand needed a careful update that communicated both its heritage and vision for the future.
Kuningas set the tone for further revitalisation of the brand, bringing a return on design investment that the company could not ignore.
Seamlessly fitting into the existing portfolio of Gallo, yet lifting the category as a recognisable premium product choice for everyday moments of culinary enjoyment, the new design deservingly presents the brand as an essential choice for an effortlessly indulgent consumer.
The strategic design direction was strongly influenced by the fact the product had to potentially work in as many markets as possible beyond its first market entry in Brazil.
With a stocklists growing every single day, Nord-T is a challenger brand with real moxie that is going ruffle some serious feathers, if hasn’t already done so.
Scope Branding: Brand Strategy Brand Narrative and Tone of Voice Brand Positioning Portfolio Architecture Brand Rejuvenation Brand Identity Design Strategy Communications: Graphic Design Copywriting & Naming Internal / External Communications Stationary Communications Category Communication Advertising and Promotions: Graphic Design Advertising Brochures Promotional Communication Product: Graphic Design Prototyping & Modelling Production Management Artwork & Print Production Consulting on Packaging / Product Production Client Pakkasmarja Sector Food / Frozen Region FInland, Russia Overview Pakkasmarja has been one of the largest domestic producers of berries in Finland since 1982.
Scope Design Strategy Brand Identity Photography Graphic Design Packaging Design Prototyping Artwork & Print Support Awards GDUSA, American Package Design Awards, Winner, New York, USA Client Gallo / Unilever Sector Food / Olives Region Global Overview Gallo Worldwide is the No. Essential part of the brand’s heritage, the Gallo olives have been part of the company’s portfolio since the early 20’s.
Today, this global brand worked with PACKLAB on reinventing their assortments of table olives as a signature product line in convenient doy packs.
In addition, there’s a NINE level payment plan: Level 1 pays – 7% – this means every person you refer who becomes an affiliate and then buys through their own affiliate link earns you 7% of their sales.
Level 2 pays – 2% Level 3 pays – 2% Level 4 pays – 2% Level 5 pays – 2% Level 6 pays – 2% Level 7 pays – 2% Level 8 pays – 2% Level 9 pays – 4% – this means you get paid a whopping 4% of all sales from your level 9 people.
We laughed some more as we tapped into the Nordic spirit which transcended to the naming of the products.