But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.Register a free account today and try it out for yourself!
That kind of connection rate would shatter Hall of Fame records, at least in baseball.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“I was on a date with a guy who turned out to be a convicted felon.
But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.
D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.
If you find your life partner on your first date, the site doesn’t make much money off you.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.