"This is a new form of fake news which the ASA has rightly slapped down." The website said it used an algorithm based on scientific theories in the relationship literature of assortative mating that required users to complete lengthy questionnaires to determine their personality traits, values, interests and other factors.Users were then matched to other individuals whose responses complemented their own preferences and matched a specific percentage of a list of personality factors that e Harmony determined to be vital in successfully matching people.
I match dating service
e Harmony believed consumers would interpret the ad to mean that its scientific approach could potentially work for them, and not that it would guarantee they would find lasting love or make connections.
The ASA said consumers would interpret the claim "scientifically proven matching system" to mean that scientific studies had found that the website offered users a significantly greater chance of finding lasting love than what could be achieved if they did not use the service.
Terrible company, this is just a fancy website with fancy organised wrtten wording.
Remember people don,t let this happen to you, stand up to them.
It said the algorithm was based on data collected from more than 50,000 married couples in 23 countries, resulting in statistical models which were associated with cut-off thresholds for scores that indicated a high probability of successful relationships if married.