While the CEO may have legitimately wanted to inspire people to achieve perfection, in doing so he became an ideal target of an identity thief.That kind of over-sharing isn’t even close to the worst example we’ve heard of, but it’s certainly inadvisable.Beyond all that, the abovementioned holder of the 850 credit score should consider the perils of oversharing.
While I enjoy a good marketing gambit, as well as saluting those who achieve perfection, or who have accomplished a meaningful milestone, discretion being the better part of valor requires that we become more covetous of our personal identifying information and better protect ourselves from those who would exploit us.
If not, the credit perfection we crave may be short-lived.
That’s what happens when you knowingly, willingly, almost joyfully put yourself out there as a target for hackers and identity thieves.
Most recently, I noticed another person put himself out there in somewhat similar fashion.
This story is an Op/Ed contribution to and does not necessarily represent the views of the company or its affiliates.
was in rough financial shape as the 2012 holiday season drew near.Several years ago, I watched in amazement when the CEO of a major identity theft protection firm, appeared in a series of commercials waving his Social Security card in the air, parading his Social Security number on a billboard through heavily populated urban areas and screaming his SSN through a bullhorn as a challenge to those who believed that he couldn’t protect it.As a result, he couldn’t protect it and became a 13-time victim of the crime.That doesn’t mean that each of us shouldn’t strive for excellent credit, and work hard to achieve it.But striving for a perfect credit score seems to us more like an obsession – one that provides no real benefit — rather than a reasonable goal.She creates distractions because she has never obtained a perfect score.