A study showed headlines that contained odd numbers had a 20% higher click-through rate than headlines with even ones.Headlines with eight words performed best; numerals are more appealing than words, so it’s 7 not seven.Establish relevancy from the start and you’re less likely to have readers bounce from your site.
To convey to your audience that you’ll be giving them information they’re looking for, write your headline using specific keywords to establish relevancy.
Next, think of a problem or a result your readers are after and make it the foundation of your headline.
Search Engine Optimisation (SEO) can teach us some techniques for attention-grabbing headlines.
SEO is actually about attracting Google’s search engine algorithm, not readers.
Relevance – You need to establish relevancy as soon as possible, which is why the headline is the best place to do so.
You can’t assume that your readers have all the time in the world to read through your article and then decide if it’s relevant to them.
But one of the ways it does this is by using ranked keywords.
These are the most popular words or phrases that people use when they want to find out something about a topic, ranked in popularity order.
You might also want to consult a thesaurus like I do to find creative and powerful ways to convey relevancy and results.